Key marketing concepts and strategies and their use in leading health care organizations: target markets, competitive advantage, the marketing mix, relationship marketing, branding, and more.

How physicians and patients make choices.
Developing market-driven plans.
Rising above your competition.
Locking in your patient and referral base.
Targeting your market segments for effective marketing.
Assessing your differential advantage in the health care marketplace.

release date: 05/02

Objectives

To relate the market-based approach to planning.
To define marketing.
To understand the nature of relationship marketing strategies.
To delineate how patients and physicians make choices among organizations.
To apply the four P’s of marketing strategy to healthcare.
To understand the role of branding for healthcare organizations.

Faculty

Eric Berkowitz, PhD

University of Massachusetts

InterAct Express

Physician in Management Seminar (PIM)—Marketing

Course Description

release date: 05/02

Objectives

Faculty

Eric Berkowitz, PhD

CME

7 CME Credits (Graduate Degree Section 1 Core)

Delivery

Video on CD

Purchase

Non Member Price: $320.00

Member Price: $305.00 - You Save $15.00