Live Program

Physician in Management Seminar (PIM)

Course Description

These days, it isn't enough to be a good doctor. Whether you're working in a group practice or hospital, in insurance or any other health care setting, you also need business know-how and skills if you want your organization and your career to thrive. View our testimonial.

Finance, Marketing, Communication, Management, Influence & Negotiation
Vital skills you need!

Where can you get a solid introduction to the "business" of medicine? Go to the seminar that nearly 20,000 physicians have chosen - ACPE's Physician in Management (PIM) Seminar.

Take the full 5-day course (6 modules) or choose individual modules.

• Finance in Health Care Organizations (7 CME)
  Hugh Long, MBA, PhD, JD
  Learn key financial concepts and basic economic principles that will earn you respect from administration and admiration from clinicians.
  • Blow away the smoke when dealing with CFOs and accountants.
  • Interpret financial statements-they don't say what you think they say.
  • Discover what costs are really relevant for decision-making.
  • Create cost and payment structures that work to your advantage.
  • Learn why you can make a profit and still go out of business-and how to avoid it.
• Valuable Communication Skills (3.5 CME)
  Timothy Keogh, PhD
  Build solid communication skills that are required to gain influence, promote cooperation and engage top performers.
  • Identify your own personal work behaviors and tendencies.
  • Understand how these styles affect others.
  • Recognize and value different styles in colleagues.
  • Develop communication strategies for working together more productively with less conflict.
• Increasing Your Influence (7 CME)
  Charles Dwyer, PhD
  Recognize how power, authority and perception play an active role in influencing individual and organizational behavior.
  • Learn how to influence the behavior of professionals.
  • Understand the causes of organizational and specialty turf conflicts.
  • Clarify and realign organizational and individual objectives.
  • Respect the role values play in behavior.
• Management Skills (3.5 CME)
  Michael Guthrie, MD, MBA
  Master the tools for effective decision-making, group dynamics, running meetings, dealing with disruptive individuals, and other every day challenges in management.
  • Learn what's wrong with committees and meetings of all kinds.
  • Understand why there are so many managers and so few leaders.
  • Make decisions that really work.
  • Use groups of 2,3,5,7 or more people effectively.
• Marketing & Strategic Planning (7 CME)
  Eric Berkowitz, PhD
  Understand techniques for marketing health care and staying ahead of the competition including differential advantage, target markets and relationship marketing.
  • Learn how physicians and patients make choices.
  • Develop market-driven plans.
  • Lock in your patient and referral base.
  • Target your market segments for effective marketing.
  • Determine your competitive edge in the health care marketplace.
• Powerful Negotiation Skills (7 CME)
  Linda Babcock, PhD (November)
  Learn proven techniques to use in every negotiation process and come out further ahead than you ever thought possible.
  • Learn how to prepare for a negotiation and determine your bargaining power
  • Use the most effective strategies to negotiate the best agreements
  • Take charge of the negotiation process
  • Negotiate win-win outcomes and that enhance long-term working relationships
  • Learn how to avoid costly conflict

35 CME Credits

This course is included in the Degree/CPE prerequisite core/elective curriculum.

Delivery

Live Program: see for dates and locations below

Disclaimer

The faculty may change the order according to their teaching preference.

Purchase

Member Price: $1475 - You Save $75
Non Member Price: $1550

Register by August 31st and get $100 off

November 14-18, 2010 - Tucson, AZ

CME

The American College of Physician Executives (ACPE) is accredited by the Accreditation Council for Continuing Medical Education to provide continuing education for physicians.

The American College of Physician Executives designates this educational activity for a maximum of 35 AMA PRA Category 1 Credit(s)^TM. Physicians should only claim credit commensurate with the extent of their participation in the activity.