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Physician in Management - Marketing
Prices include any applicable early registration discounts
Chicago, IL
Jul 20, 2012-Jul 20, 2012
Scottsdale, AZ
Nov 04, 2012-Nov 04, 2012
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Physician in Management Seminar (PIM)
Marketing
Course Description
Understand techniques for marketing health care and staying ahead of the competition including differential advantage, target markets and relationship marketing.
Other topics include:
- Learn how physicians and patients make choices
- Develop market-driven plans
- Lock in your patient and referral base
- Target your market segments for effective marketing
- Determine your competitive edge in the health care marketplace
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Target Audience
This CME activity is intended for physicians and other health care leaders who wish to learn the basics in medical management. This course is a core requirement for the degree and certification prerequisite curriculum.
Formats
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Course Objectives »
- Relate the market-based approach to planning.
- Relate the market-based approach to planning. Understand the nature of relationship marketing strategies.
- Delineate how patients and physicians make choices among organizations.
- Apply the four P's of marketing strategy to healthcare.
- Understand the role of branding for healthcare organizations.
CME
Live Conference - 7 CME
InterAct Express (self study) - 7 CME
Disclosure of Relevant Financial Relationships and Potential Conflicts of Interest
Consistent with ACPE CME policies, everyone involved in the development, management, presentation and evaluation of this CME activity has provided full disclosure information, and there are no relevant financial relationships with commercial interests to disclose.
Faculty Credentials
Method of Physician Participation
Live Course - To earn CME credit, you must attend all the sessions for this course, be engaged in the lectures, and read the course materials. Estimated time to complete course- 7 hours.
InterAct Express (self-study) - To earn CME credit, you must watch all the lectures for this course, and read the course materials and complete an online CME quiz. Estimated time to complete course- 7 hours.
Evaluation Method
Each ACPE CME activity includes an evaluation process to determine that the learning objectives have been met, and that the activity was of educational value to the target audience and was unbiased. the evaluation also assess whether or not the CME activity resulted in a change in physician practice behavior and offers participants a method of feedback.
Course formats and materials
Live Conference: PDF materials are available for download
InterAct Express (self-study): course video lectures and readings on DVD, course booklet included, website for lectures, readings, there is no online discussion or assignments for Express.
Interact Requirements
System: Microsoft Windows 2000 or later / Mac OS X v10.4 or later
Browser: Internet Explorer 6.0 or later / Safari 3.x or later / Firefox 3.x Windows.
(Firefox for Macintosh is NOT supported)
 Flash and Adobe Reader required.
Accreditation — The American College of Physician Executives (ACPE) is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.
Designation for Live course — The American College of Physician Executives designates this live activity for a maximum of 7 AMA PRA Category 1 Credit(s)™. Physicians should only claim credit commensurate with the extent of their participation in the activity.
Designation for InterAct Express — The American College of Physician Executives designates this enduring material for a maximum of 7 AMA PRA Category 1 Credit(s)™. Physicians should only claim credit commensurate with the extent of their participation in the activity.
Original Course Release Date (InterAct distance education only) — April 2012.
Date of Most Recent Review or Update (InterAct distance education only) — June 2012.
Course Termination Date (InterAct distance education only) — April 2015.
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